Coastline Automation builds practical AI products for UK trade businesses — and offers bespoke AI consulting for companies that need something custom.
The Founder
Rich Suplee launched Alexa at Amazon UK and led senior product at Xero — two companies that transformed how millions of people use technology every day. He moved to the South Coast of England and founded Coastline Automation to build AI tools that solve real problems for real businesses.
Every product is built in-house using AI-assisted development. No agency, no outsourced dev team. Rich understands every piece of the system because he built every piece of the system.
Products
TradeCatch is a family of AI-powered tools — each one built to catch the revenue that falls through the cracks for trade businesses. They work brilliantly on their own. Together, they form a system that handles the admin while you stay on the tools.
AI phone receptionist. Answers missed calls 24/7, captures lead details, texts you a summary in seconds.
Try RingCatch →AI-powered Google review collection. Send review requests by SMS, get AI-drafted responses, grow your reputation on autopilot.
Try ReviewCatch →AI captures job details on the call and sends a quote before the customer rings someone else.
AI books jobs into your calendar while you're on the tools. No double-booking, no back-and-forth.
Automated follow-up that turns one-off jobs into repeat customers.
Bespoke Consulting
Not every business fits a self-serve template. Coastline Automation offers bespoke AI voice agent builds — fully managed, custom-trained for your business, your services, your patch, and your terminology.
We handle everything: discovery, agent configuration, workflow setup, testing, and go-live. You get a working AI system without touching a line of code or learning a new tool.
Bespoke AI agent built around your business. 24/7 answering, SMS + email lead delivery, missed call callback, monthly performance summary, script updates.
Everything in Core plus proactive monthly optimisation, workflow integration, WhatsApp delivery, website chat agent, priority setup, quarterly business review.
£499 customisation fee — currently waived for all new customers.
Contact
Book a free 20-minute call to discuss your needs. No pressure, no hard sell.
Get in touch